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5 Advantages of Purchasing a Premium Domain Name

Last updated on September 15th, 2022 at 12:30 pm

Domain names are one of the most important tools businesses have when marketing themselves. 

Not only do they give your business a unique identifier, but they can also help you connect with potential customers and clients. 

Now, besides a brand new domain, there is what is known as a premium domain.

What is a premium domain name?

A premium domain name is a domain name that has been registered by someone else and is now being sold for a higher price. 

Here, the original owner of the domain may have had it for many years, which has given them time to build up a strong web presence and search engine ranking. 

And because of this, this domain is more likely to get more traffic than a new one.

So, if you’re looking to start a new website or online business, buying a premium domain name in Canada can give you a big head start. 

Of course, premium domains come at a price. But if you are serious about making your website successful, it is something worth considering.

Before we look at how to pick the right one for your business, let us talk about some advantages of picking a premium domain.

1). A premium domain name can improve your search engine results 

As we mentioned earlier, a premium domain often was registered a long time ago, this means it is ‘old.’

Now, domain age can improve your search engine results. Old domains are typically more indexed by search engines than new domains. 

This is seen where new domains take time to appear on search engines, while content on aged domains gets indexed almost immediately.

However, this is not always the case, and the verdict is still out on whether or not old domains are favored over new domains.

2). A premium domain name can make your website easier to find

If you are looking to make your website easier to find, a premium domain name is a great way to do it. 


Not only are they shorter and more memorable, but they also carry a lot of weight in the search engine world (as we’ve already mentioned above).

Think about it this way: if you have a website called “”, it’s going to be a lot harder for people to find than if you have a website called “”. 

A premium domain name can give you exactly that, which might be the extra edge you need to stand out from the crowd.

Look at a domain like, it is a marketplace for voiceovers. The owners of this website bought it as a premium domain back in the day, and you can instantly see why.

3). A premium domain name can help you protect your brand

Here’s the truth:

Most .com domains are taken! And that might include your brand name.

In a case where you find your is owned by someone else, you have two choices;

  • Register a new domain with the variation of your brand name. This can be done by choosing a different domain extension.
  • The other option is to reach out to the current owner and submit an offer.

The last option is necessary to protect your brand from imposters. Imagine the damage it can bring to you if the current owner decides to do malicious things with your brand name as their domain!

4). A premium domain name can help you build credibility and trust with potential customers

Customers are more likely to trust and purchase from businesses with credible and professional-sounding domain names. 

You see, in most cases, premium domains are brandable, short, and memorable – making them the perfect choice for businesses who want to establish themselves as reliable and trustworthy. 

It is a little harder for clients to trust websites with generic names. As such, if trustworthy is what you are going for, a premium domain in Canada is what you should get.

5). A premium domain name can help you establish instant brand recognition

Your domain is one of the first things people will see when they visit your site, so it’s important to choose one that reinforces what your brand is all about. 

A premium domain can help you do just that.

With a premium domain, you can get a great web address that’s short, memorable, and contains keywords about your industry. That way, when people see your domain, they’ll instantly know what you’re all about. 

Look at the example we gave earlier, what comes to mind when you hear A company dealing with something along the sound, right?

That’s the effect of premium domains in Canada!

How to choose a premium domain name?

There are a few things to consider when choosing a premium domain name:

a).  What is the purpose of your website? 

Is it for personal use or for business? If it is for business, what type of business? These questions will help guide you in choosing a domain name that accurately reflects the purpose of your website.

b). What are some keywords associated with your website? 

Identifying relevant keywords will help you choose a domain name that is both memorable and SEO-friendly.

c). How unique do you want your domain name to be? 

If you want your website to stand out from the crowd, choose a unique domain name. However, keep in mind that a too-unique domain name may be difficult for people to remember.

d). What is the overall tone of your website? 

Your domain name should match the tone of your website.

For example, if your website is lighthearted and fun, then your domain name should reflect that.

e). What is your budget? 

Premium domain names can be expensive, so it is important to consider your budget when making a decision.

Best places to buy a premium domain name in Canada

Now that you know enough about premium domains, here are some of the places you can find them:

1). GoDaddy Auctions

GoDaddy Auctions is an online marketplace where people can buy and sell premium domain names.

2). Afternic

Afternic is a global marketplace for buying and selling domains.

Here, you can find all domain extensions. And if you have one you’d like to dispose of, this is the place!

3). Sedo

Sedo is another one of the largest domain marketplaces in the world, with millions of dollars worth of transactions taking place each year.

4). NameJet

NameJet is a partnership between and Network Solutions, making it one of the largest domain marketplaces in the world.

They use award-winning domain name aftermarket technology that allows domain professionals, businesses, and individuals to acquire domain names including those that just expired.

Whether you seek domain names for investment or development, NameJet has a huge selection of top Pre-Release names available for immediate Backorders.

5). Flippa

Unlike the other four, Flippa is an online marketplace for buying and selling websites, domains, and apps.

Here, you can find a complete online business with revenue, how cool is that?


In conclusion, there are many advantages to purchasing a premium domain name. 

A premium domain name can set your website apart from the competition, give you a more professional appearance, and help you to rank higher in search engine results. A premium domain name can also give you a competitive advantage in the marketplace and help you to attract more visitors to your website. 

If you are considering starting a website or improving your online presence in Canada, investing in a premium domain name is a great way to give your business a boost.

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