There are many ways to build a website for your business in Canada. Traditionally, you would either hire someone to design and code it for you or use a website builder that requires little to no coding.
Today, there is a third option: using WordPress to build your business website.
WordPress is a content management system (CMS) that enables you to create a website without any coding knowledge. It is used by millions of people around the world, including some of the biggest brands, such as The Guardian, Forbes, and The New York Times.
And there are many reasons to switch to WordPress for your business website. Here are six of the most important ones:
1). Ease of Use: WordPress is easy to use, even for beginners
If you are looking for a content management system that’s easy to use, even for beginners, you can’t go wrong with WordPress.
WordPress is the most popular CMS on the market, and for good reason – it’s easy to set up and use, even if you don’t have any previous experience with website development.
You can easily download and install it on your domain. And even once inside, the dashboard is straightforward. You can easily find whatever you are looking for with a single mouse click.
2). Flexibility: WordPress is highly flexible and can be used for a variety of projects
Another one of the great things about WordPress is its flexibility. You can use it for a wide variety of projects, from simple blogs to complex websites.
And because it is so popular, there are a ton of plugins and themes available to extend its functionality.
If you’re looking for a flexible platform that can be used for just about anything, WordPress is a great choice. And because it’s so easy to use, you’ll be up and running in no time.
For example, if you want to create an online store in Canada, WP gives you everything you need to get started. All you have to do is download and install the WooCommerce plugin.
From here, you can set up the plugin and start selling in under 24 hours!
And that’s not all.
Within the store, you can have a blog too!
And it works best because it can help you attract potential buyers from Google, which is free by the way!
3). Scalability: WordPress can be scaled to meet the needs of any size project
How?
As your business or project grows, so too can WordPress. It is scalable software that can be used to create anything from a simple blog to a full-fledged eCommerce site. No matter what your needs are, WordPress can be scaled to meet them.
That’s one of the things that makes WordPress so popular. It’s not just a platform for small businesses or personal projects. It can be used by anyone, for any size project. And it can be scaled to meet the needs of any size business or project.
But here’s something else: as anyone who has tried to scale WordPress knows, it’s not always an easy task. There are a lot of factors to consider when scaling WordPress, from hosting to caching to the size of your database.
But with a little bit of planning and a few key plugins, you can easily scale WordPress to meet the needs of any size project.
Here are a few tips for scaling WordPress:
- Choose the right hosting plan. If you’re expecting a lot of traffic, you’ll need a host that can handle it. WP Engine is a great option for high-traffic sites.
- Use caching plugins. Caching can help reduce the load on your server and make your site faster for visitors. WP Super Cache and W3 Total Cache are two popular options.
- Optimize your database. A large database can slow down your site. Use a plugin like WP-DB Manager to optimize your database and keep it running smoothly.
- Use a content delivery network (CDN). A CDN can help deliver your content faster to visitors around the world. CloudFlare is a popular option.
- Minimize the number of plugins you use. Too many plugins can slow down your site. only use plugins that are absolutely necessary.
- Keep your WordPress installation up to date. WordPress releases regular updates with security and performance enhancements. Make sure you always have the latest version installed.
- Use a responsive theme. A responsive theme will adjust to the screen size of any device. This is important as more and more people are using mobile devices to access the internet.
- Optimize your images. Large images can slow down your site. Use a plugin like WP Smush to optimize your images and reduce their file size.
- Use a content management system (CMS). A CMS like WordPress can help you easily manage and scale your content.
- Hire a WordPress developer. If you need help scaling WordPress, hire a WordPress developer. They can help you with everything from choosing the right hosting plan to optimizing your database.
And that’s not all!
Just think about what your website needs at that moment and sure, there will be a way you can tweak something inside WordPress to get desired results.
4). Community: WordPress has a large, active community of users and developers
In WordPress, the community is everything.
The software is open source, which means that anyone can contribute to its development. The community of users and developers who do so is large and active, making WordPress one of the most popular content management systems in the world.
Whether you need help with using the software or developing a plugin or theme, you can be sure that someone in the community will have the answer for you. The community is also responsible for keeping WordPress secure and up-to-date.
So, if you are looking for a CMS that has a strong and supportive community behind it, look no further than WordPress. With millions of users and developers worldwide, you’ll never be short on help or resources when using this amazing platform.
5). Cost: WordPress is a free and open-source software
This is another reason why most people opt for WordPress!
As we’ve already mentioned, WordPress is free and open-source software. This means that you can use it to create a website or blog without having to pay any money.
But while WordPress is free, there are some costs associated with using it.
For example, you will need to buy a domain name and hosting for your website. You may also want to hire someone to help you set up your website or blog.
But overall, WordPress is a very affordable option for creating a website or blog in Canada.
6). SEO: WordPress sites are more SEO friendly
One of the benefits of using WordPress in Canada is that it is more SEO friendly than other website platforms. This means that your WordPress site is more likely to rank higher in search engine results pages (SERPs), making it more visible to potential customers and generating more traffic to your site.
There are a number of reasons why WordPress sites are more SEO friendly than other types of websites.
First, WordPress automatically generates clean and valid code, which makes it easier for search engine crawlers to index your site correctly.
Secondly, you can easily add and edit the content on your WordPress site without having to deal with complicated HTML code.
This makes it easier to keep your content fresh and relevant, which is one of the key factors that search engines look for when ranking websites.
And on top of this, WordPress is also easy to use and manage. Even if you are not a technical expert, you can still create and manage a WordPress site SEO without any problems.
Also, there are a number of resources available to help you get started, including the WordPress Codex, which is a comprehensive online manual for WordPress users.
You also get access to free SEO plugins like Yoast SEO, which can help your further prepare your site for search engines.
Downsides of using WordPress in Canada
As much as WordPress is a great platform for building websites, it has some disadvantages that you should consider before you choose it.
a). WordPress sites can be slow
This is because of the way they are built. The code is not as efficient as it could be, and the sites can be slow to load.
b). WordPress sites are not always secure
WordPress sites are not always as secure as they could be. There have been a number of security breaches in recent years, and it is important to keep your site up to date and secure.
And because these sites are popular, they are a favorite target of hackers!
c). WordPress can be difficult to use
The WordPress platform can be difficult to use for some people. It is not as simple as some other platforms, and it can take some time to learn how to use it effectively.
You still need some knowledge in HTML, CSS, and Javascript to unlock its full potential. And if you can’t, you better have deep pockets, which leads us to the next point.
d). It is not entirely free
Although WordPress is a free platform, it is not entirely free. You will need to pay for some plugins and themes, and you may need to pay for some hosting services.
If you are a non-technical person, you will have to be comfortable parting with some cash every time you want something changed on your site.
Best WordPress Alternatives in Canada
To complete the circle, if the downsides we discussed above are a deal breaker for you, here are some of the best alternatives to consider.
Blogger: a free alternative to WordPress
There are a number of reasons why someone might choose Blogger over WordPress.
For one, it is owned by Google, so you can be confident in its reliability. It’s also very simple to use – perfect for beginners who want to start blogging without any fuss.
Another big advantage of Blogger is that it integrates seamlessly with other Google products, such as Adsense and Analytics. This makes it easy to monetize your blog and track your readership.
And because it is part of the Google family, you can be sure that it will be around for a long time to come.
So if you are looking for a free, reliable, and user-friendly blogging platform, Blogger is definitely worth considering.
Wix: a user-friendly alternative to WordPress
If you are looking for a user-friendly alternative to WordPress in Canada, Wix is a great option.
With Wix, you can create a website without having to worry about hosting, creating a database, or coding.
Plus, Wix comes with built-in templates and drag-and-drop features that make it easy to create a professional-looking website.
While Wix does have some limitations (you can’t upload your own themes or plugins, for example), it is a great option for those who want an easy way to create a website without having to learn WordPress.
Weebly: a great alternative for small businesses
Weebly is a popular website builder and hosting platform in Canada that is particularly well suited for small businesses. Weebly offers an easy-to-use drag-and-drop interface, which makes creating and managing a website easy, even for those with no prior experience.
In addition, Weebly provides a wide range of features and plugins to give your website the professional look and feel you desire.
Best of all, Weebly is very affordable, with plans starting at just $5 per month.
Ghost.org: a powerful alternative to WordPress for content creators
When it comes to creating content, WordPress is not the only option out there. In fact, Ghost.org is a powerful alternative that is gaining popularity among content creators.
Here are some of the reasons why Ghost is a great option for content creators:
- It’s simple to use. You don’t need to be a tech expert to use Ghost – it’s designed to be user-friendly from the start. This makes it ideal for those who want to create content without having to worry about the technical aspects of running a website.
- It’s fast and lightweight. Because Ghost is built on Node.js, it is much faster and more lightweight than WordPress. This means your website will load quickly and won’t be bogged down by unnecessary code or plugins.
- It’s affordable. Compared to WordPress, which is free but has a lot of expensive plugins and add-ons, Ghost is very affordable. You can get started with a self-hosted version of Ghost for as little as $9/month.
- It’s focused on content. Ghost is designed specifically for content creators, so it has all the features you need to easily create and publish your content. There is no clutter or distractions – just a simple, clean interface that lets you focus on what’s important: your writing.
- It has a growing community. Although Ghost is still relatively new, it already has a large and growing community of users. This means you can find help and support when you need it, and there are always new features and improvements being made.
Final thoughts
WordPress is a content management system that has many benefits over other systems. Here are some final thoughts on why you should switch to WordPress:
- WordPress is free and open source. This means that anyone can contribute to the development of the software, and there is no cost to use it.
- WordPress is very user-friendly, so even if you are not a technical person, you can still create a website or blog with ease.
- There are thousands of themes and plugins available for WordPress, so you can easily customize your site to suit your needs.
- WordPress is constantly being updated with new features, so you will always have access to the latest and greatest technology.
- WordPress sites are SEO friendly, so it will be easier for people to find your site in search engines like Google.
Related:
7 Reasons To Start A Website in Canada: It’s Cheaper Than You Think