In this guide: How To Get Started With Email Marketing in Canada, we dived deep into how you can introduce email marketing into your business. We even revealed some of the best email marketing platforms.
So, if you haven’t checked it out, go ahead.
Email marketing can be a great way to connect with customers and grow your business, but it can also be overwhelming if you’re not sure where to start.
In this article, we will look at 10 tips to help you get the most out of your email marketing campaigns:
1). Keep your emails short and sweet
In today’s age, we are constantly inundated with emails. Our inboxes are full to the brim with newsletters, work communications, and personal messages.
For you to cut through the noise, you need to make sure your messages are short and sweet.
The average person only spends a few seconds looking at an email before deciding whether or not to delete it. This means that you have a very limited amount of time to make an impression.
Keep your subject lines brief and to the point, and your body copy even shorter. Use bullet points and clear headers to make your message easy to scan.
Most importantly, don’t forget the call to action!
Make it easy for your readers to take the next step, whether it’s clicking through to your website or blog, signing up for a free trial, or making a purchase.
2). Get to the point
Customers are likely to delete or ignore emails that are too long or full of unnecessary information.
Keep your emails concise and focused on one or two key points to ensure they’re read and acted upon.
3). Personalize your emails
…so that they don’t come across as generic or spammy.
One way to achieve this is to use the recipient’s name in the subject line and in the body of the email. You can also include information about the recipient’s interests or purchase history.
Another way to personalize your emails is to segment your list so that you send different messages to different groups of people. This allows you to tailor your message and make it more relevant to the recipients.
4). Use enticing subject lines
Your email subject line is your first and only chance to make a good impression on your recipients.
Make it count! Write something interesting, eye-catching, or even funny to pique their curiosity and encourage them to open your email.
5). Use images and videos
Did you know that adding images and videos to your emails can make them even more effective?
Studies have shown that emails with images and videos are more likely to be opened and clicked on than those without.
And when it comes to click-through rates, video outperforms all other types of content.
So if you’re not already using video in your email marketing, now is the time to start.
Adding video to your emails is easy. Just embed a video from YouTube or Vimeo, or upload one directly to your email service provider.
And don’t forget to include a thumbnail image so recipients can see what the video is about at a glance.
6). Segment your list
We’ve already touched on this.
If you are not using segmentation, you are missing out on a huge opportunity to connect with your audience.
Here’s why you should segment your email list:
- You can better target your messages. When you segment your list, you can send more targeted messages to each group. This allows you to better customize your content to meet the needs of each group, which leads to higher engagement rates.
- You can improve your open rates. If you’re not segmenting your list, your emails are likely going into the same inbox as all of the other promotional emails that people are getting. But, when you segment your list, you can send emails to specific groups that are more likely to be interested in what you have to say.
7). Timing is everything
Make sure you send your emails at the right time, or else they could end up being ignored. Timing is especially important if you’re sending out promotional emails.
If you want your email marketing campaign to be successful, make sure you take the time to plan out when you’ll send each email.
With a little bit of planning, you can ensure that your emails are timely and effective.
8). Use A/B testing
It can be difficult to know what type of email will work best for your business. That’s where A/B testing comes in.
A/B testing is a method of comparing two versions of an email to see which one performs better. This can be done by sending out two different emails to a small group of customers and seeing which one gets more clicks or sales.
You can use this method to test different subject lines, call-to-actions, images, and even the time of day that you send your email.
Testing different elements allow you to find the perfect combination that works for your business and your customers.
9). Automate your emails
This allows you to save time and keep your customers engaged. Here are a few tips for setting up your email marketing automation:
- Set up a welcome series: A welcome series is a great way to introduce new subscribers to your brand. Include information about your company and what they can expect from your emails.
- Send regular updates: Keep your subscribers updated on new products, sales, and other news with regular emails. This will keep them engaged with your brand and coming back for more.
But this is only possible depending on the tool you are using. See the next tip for more information.
10). Use a professional email service provider
There are a lot of email service providers out there, but not all of them are created equal.
A reliable email service platform will have features like robust list management tools, robust deliverability features, and detailed analytics.
Not only that, but will also provide excellent customer support in case you run into any problems.
In conclusion, following these 10 email marketing tips will help you grow your business by building trust and credibility with your subscribers.
You’ll be able to create more engaging content that leads to conversions, and you’ll have a better understanding of what your customers want.
So what are you waiting for? Get started today and see the results for yourself!